Section Navigation
May 08
- ENDURING DEBUTS
- FRANK KOZIK: STUPID FUTURE
- Ashley Part 2
- Dungey Wins Shootout
- Oakley Triathlon Update
- Rosie and EY Win!
- Oakley's Seabass Wins OPJ
- Greg Smith Interview
- Oakley Takes Over Trestles
- Create Your Diorama
April 08
- Go Fish
- Jen Wins Freeskiing Tour
- Ashley Interview
- Ashley Force Makes History
- Billy Crowned VQS Champ
- Dungey Takes 3rd Season Win
- Lolo Breaks Record
- Valverde Wins Liege
- COMING SOON: MLB EYEWEAR
- End Search
- Pinehurst
- OPJ Comes to N. America
- Uniquely Oakley Tour
- Angels / Mariners
- JOSS VIDEOS
- Clean Up In AK
- FRANK KOZIK HIJINX DEBUTS
- LORD STANLEY TAKE 2
- Seth Video
- Big Day Out: Blackies
- Vision East 2008
- Whitaker's Maiden Victory
- 35 Feet
- Jack's Big Day Out
- Oakley, Coughlin on Cutting Edge
- Skiing History
- Pipe, Pampering, Progression
- Video Interview
- Rocking Sweden
- Around the Bloc
- San Deigo MXWC
March 08
- Golf Digest Demo
- FRANK KOZIK: COMING SOON
- Oakley/Corona Invitational
- Watch Your Head
- Yankee Phenoms
- Yankees Get HDO
- KP = TTR
- OPJ Easter Sunday Finals
- Seth Morrison in AK
- White Doubles Down
- From Russia With Love
- OPJ S. Africa, Day 1
- Oakley Heats Up Miami
- Phillies Visit
- Oakley Women in SD, Vegas
- Wazzu Uprising
- Bike Week 08
- SPRING INTO UNIQUELY
- Conquering Demons
- I Own It
- Repeat Champs
February 08
- TAC Video Recap
- Finals w/ Preston
- KP Defends Crown
- Belly of The Beast
- Heli Guides Fly Oakley
- TAC Live Webcast
- Mystic Session
- SNEAK PEEK: FLYING TIGERS
- TAC Video #1
- And So It Begins
- Arctic Open
- Webisode 1
- Oakley Rider Search
- Hunting Yeti
- Manhattan Mayhem
- Wells Wins
- Unknown Local Wins OPJ
- Dumont's Busy Week
- Wilson Dominates Day 3
- Day 2 on N. Stradbroke Island
- Oakley Pro Junior, Day 1
- Fun In The Sun
- How We Roll
News Archive
Brianne and Dixon Pit Crew, p: Matthew Murray
Indy 500 Oakley Media Day
Indianapolis, IN - 5/29/07
This past Friday morning started out with many items still needing to get lined up for the big media day at the Indy 500. Brianne DeWeese, Diane Thibert, Rob Goodman, Scott Betty, Ryan Evert, The Rolling O Lab Crew, myself and several area reps prepared the stage, posters, racing wear demo and 75 media gift bags for the afternoon’s event. The media gift bags consisted of several amazing gifts, including the Radar Media Package, Oakley Limited Edition Indy 500 ball caps and other Oakley products.Brianne and Rob headed back over to the media tent around noon to hand the last remaining VIP badges, while the rest of lined up the remaining items. The food and beverages rolled in around 2pm along with some clouds, getting a little worried we brought in some of the posters. By 3pm the sun came back out and the Historical Indy Car Tent started up several of their cars to a loud and raucous applause from the large crowds. Many of us were impressed that some of these cars could still start never mind speed off down the course.
3:30pm came and the Rolling O Lab was swarmed with seventy plus media representatives and many Oakley fans. The event started out with Rob introducing the Brand, the Rolling O Lab, recent eyewear launch, racing equipment demo and our top invited guests. Oakley was proud to have Scott Dixon (2003 IRL Champion), Al Unser Jr (Two Time Indy 500 Winner) and Al III on hand to speak to their support of Oakley. Scott Dixon sported the brand new Nano Wire sunglasses, to which Ryan Evert, Rolling O Lab Manager un-officially stated might be one of the best sunglasses Oakley has ever made to legitmize our polarized campaign. Dixon spoke to his strong belief in the Oakley products and after watching Scott Betty’s “Carbon X” fabric demo, said he was now a believer in our racing apparel as well. Al Unser Jr. answered several media reps questions and stated he was extremely proud to be a part of the Oakley team for over 20 years.
Words & Photos: Matthew Murray
Oakley: Sports Marketing
