Section Navigation
May 08
- ENDURING DEBUTS
- FRANK KOZIK: STUPID FUTURE
- Ashley Part 2
- Dungey Wins Shootout
- Oakley Triathlon Update
- Rosie and EY Win!
- Oakley's Seabass Wins OPJ
- Greg Smith Interview
- Oakley Takes Over Trestles
- Create Your Diorama
April 08
- Go Fish
- Jen Wins Freeskiing Tour
- Ashley Interview
- Ashley Force Makes History
- Billy Crowned VQS Champ
- Dungey Takes 3rd Season Win
- Lolo Breaks Record
- Valverde Wins Liege
- COMING SOON: MLB EYEWEAR
- End Search
- Pinehurst
- OPJ Comes to N. America
- Uniquely Oakley Tour
- Angels / Mariners
- JOSS VIDEOS
- Clean Up In AK
- FRANK KOZIK HIJINX DEBUTS
- LORD STANLEY TAKE 2
- Seth Video
- Big Day Out: Blackies
- Vision East 2008
- Whitaker's Maiden Victory
- 35 Feet
- Jack's Big Day Out
- Oakley, Coughlin on Cutting Edge
- Skiing History
- Pipe, Pampering, Progression
- Video Interview
- Rocking Sweden
- Around the Bloc
- San Deigo MXWC
March 08
- Golf Digest Demo
- FRANK KOZIK: COMING SOON
- Oakley/Corona Invitational
- Watch Your Head
- Yankee Phenoms
- Yankees Get HDO
- KP = TTR
- OPJ Easter Sunday Finals
- Seth Morrison in AK
- White Doubles Down
- From Russia With Love
- OPJ S. Africa, Day 1
- Oakley Heats Up Miami
- Phillies Visit
- Oakley Women in SD, Vegas
- Wazzu Uprising
- Bike Week 08
- SPRING INTO UNIQUELY
- Conquering Demons
- I Own It
- Repeat Champs
February 08
- TAC Video Recap
- Finals w/ Preston
- KP Defends Crown
- Belly of The Beast
- Heli Guides Fly Oakley
- TAC Live Webcast
- Mystic Session
- SNEAK PEEK: FLYING TIGERS
- TAC Video #1
- And So It Begins
- Arctic Open
- Webisode 1
- Oakley Rider Search
- Hunting Yeti
- Manhattan Mayhem
- Wells Wins
- Unknown Local Wins OPJ
- Dumont's Busy Week
- Wilson Dominates Day 3
- Day 2 on N. Stradbroke Island
- Oakley Pro Junior, Day 1
- Fun In The Sun
- How We Roll
News Archive
35th Street, Manhattan, NY - p: Matthew Murray
Polarized Summer Fun
Manhattan, NY - 6/26/07
Thursday was a beautiful day in the city and the first official day of summer, basically a perfect day to wear sunglasses and continently so. With this in mind we figured it would be a perfect opportunity to bring the Lab to the city one more time to reach out to some of our New York media outlets, accounts and last but not least, our good friends on the NYPD.From 10AM to 6PM, the Lab was parked in front of the Midtown South Precinct of the NYPD. We invited media to come check out the Lab and experience HDO firsthand, as well as educated them about our new polarized line-up and the new HoleShot watch line.
The group of media who attended included USA Today, Sirius Satellite Radio, Men’s Health, Women’s Health, Self, CondeNast Traveler, 20/20, VisionCare Product News, Field and Stream, Outdoor Life, Cigar Aficionado and NY1 News. Other media met with us during the stop in the city were Paper Magazine, Men’s Fitness and FHM.
Another component of the event and the reason for our placement outside of an NYPD precinct was our conducting counterfeit training. Together, Oakley and NYPD do a great job of policing the streets to ensure that people are getting legitimate product.
HUGE thanks go out to Sandy Beattie and Jack for all of their efforts in helping us to secure the location for the event. Without them, this opportunity to reach out to NY in such a big way would not have been possible.
Words: Brianne DeWeese
Oakley: Public Relations
Photos: Matthew Murray
Oakley: Sports Marketing
