Golf Digest Demo

ChampionsGate, FL - 3/31/08

Oakley Rolling O Lab Was On Site At The Golf Digest Demo Tour, ChampionsGate Golf Club, FL

Wrapping up a six week stay in Florida, the O Lab trucks rolled into ChampionsGate Golf Club. For those unfamiliar with ChampionsGate, it is one of Florida’s premier golf venues. With two championship courses designed by Greg Norman and the home course of David Ledbetter (who gives clinics on site), there’s no wonder why it is so revered.

It was there Golf Digest organized their Experience Tour, a demo for several manufacturers to participate in. Golfers from all over the state, Puerto Rico and even Europe came to test the latest in golf equipment technology. Pop up tents from Callaway, Cleveland, Yonex, Ping and Taylor Made to name a few were lined along the driving range. Towering behind them all was the O Lab. Under clear blue skies for two days the white awning on the lab popped, complimenting the billowing cumulous clouds. That paired with the sheer size of the truck gave Oakley an enormous presence.  Hundreds of interested golfers came by the truck to check out the latest in Oakley golf spikes and to be educated on the superior optics offered by the leader in optical technology.

To top things off, we all met Shishir Inocalla, the man who wore the Michelangelo suit from the original Teenage Mutant Ninja Turtles movie. He was located directly in front of the Lab, where he taught special stretching and strength exercises designed to improve one’s golf game.

Big thanks go out to John Ramsden and Andy George from Golf Digest. Also special thanks to Ryan Thomas, Head Pro and Alan Findlay, GM of ChampionsGate Golf Club for their sincere interest and excitement of all the lab had to offer, as well as the hospitality they showed the four O Lab crew members. It was certainly a unique and amazing experience to play the front 9 of the International Course. The O Lab looks forward to the possibility of coming back later this year for another event.

That’s a wrap on Florida. Next stop, NYC!