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Push Process

Oakley and 1242 Productions’ latest HD action sports film showcases the progression of wakeboarding and wakeskating through a travelogue of the world’s best riders. Join these athletes as they chase down perfect water in the world’s most exotic locations.

Collaborating with acclaimed filmmaker Justin Stephens and graphic artist Chase Heavener, Oakley’s “Push Process” combines experimental cinematography, editing and animation graphics with the most progressive riding ever documented on the big screen.

“Having a solid and creative support system has become a key ingredient in every film I’ve worked on,” says director Justin Stephens. “Putting in the time and energy to assemble the best crew yet is something we are very proud of. I can honestly say I’m more excited than ever to show everyone what we have going on right now.”

Oakley athletes Keith Lyman, Aaron Rathy, Andrew Adkison, Amber Wing, George Daniels, Danny Hampson, Dallas Friday and Jack Blodgett are more than just the stars who create the epic footage — they are members of the production team, all playing pivotal roles in the project since day one.

“Push Process is a detailed account of what it’s like to be involved with an underground movement,” says Executive Producer, Matty Swanson. “The movie is about the process of pushing our team to new heights, setting goals resulting in groundbreaking moments within the sport of wakeboarding.”

Shot exclusively in HD, Push Process takes viewers on a quest to Australia, South Africa, the Florida Keys, Cuba, Minnesota, the Amazon, Canada and beyond.

For more info and to view teasers, please visit Official Push Process Website and oakley.com/wake.

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Push Process Quicktime (38.0 mb)

Push Process World Premiere

Foothill Ranch, CA — 11/14/07

On Saturday night the much anticipated world premiere of 1242’s Push Process drew wakeboarding’s top athletes, family and friends to Oakley headquarters in Foothill Ranch, CA for a screening of the film months in the making.

Oakley, Inc. was open to the public all afternoon as Matty Swanson, Wake and Snow Marketing Manager and the Executive Producer of the film set up the parking lot, lobby and auditorium for the night’s festivities.

Director Justin Stephens, wakeskaters Danny Hampson and George Daniels and wakeboarders Keith Lyman, Aaron Rathy, Andrew Adkison, Amber Wing, Jack Blodgett and Dallas Friday were all on-site, in addition to Push Process’ partners, Alliance Wakeboard Magazine, Mastercraft, and CWB.

The theater was packed when it was finally time to screen the most talked about wake film in years. The intro lived up to the hype and in 30 seconds the crowd was amped. Graphic artist Chase Heavener’s creative input did not go unnoticed. Experimental cinematography, editing and animation graphics elevated the film to a new level in the action sports world.

The HD action was insane and the crowd responded enthusiastically as the film took us from Australia to South Africa to the Amazon. One of the most entertaining portions of the evening was the crash segment—the most impressive wipeout sequence you’ll see in any action sports movie. There’s nothing like looking around and seeing hundreds of people react in unison.

Congratulations to Matty Swanson for putting together a flawless premiere and a monumental film!

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