One of the most influential snowboarders on the planet, Danny rose from Garden City roots to the top of the powder world. US Open championships, Winter X and Olympic medals only begin to tell the story – it’s the passion, precision and pride oozing from his board inspiring the next generation…

Predictably, we wanted more. Style. Attitude. Function. More – across the board – that couldn’t simply be explained by conventional mechanisms of cause.

The effect? Snowboarding Champion Gretchen Bleiler teamed up with Oakley’s Hi-Tech Experts to produce an active lifestyle collection…

Oakley’s Shaun White and Gretchen Bleiler were the big winners (other than Tiger Woods) last night at the ESPY awards where they won Male and Female Action-Sports Athletes of the Year awards. It was a star studded soirée at the Nokia theater in LA for the 16th annual ESPY’s. Justin Timberlake…

If everyone spent a week of their summer at Mt. Hood, the world really would be a better place. After a day of shredding a perfect park, skating with your heroes, swimming in glacial melt and sleeping in a cabin in the woods, you can’t help but love life. And so, in the name of world peace and…

Chris Martin, the grand prize Snowboard winner from the Oakley Rider Search
contest, just returned home to Colorado from a week at High Cascade Snowboard Camp on Mt. Hood. The 21-year-old contest winner flew roundtrip to Oregon courtesy Oakley and enjoyed a week of serious shredding and world-class…