Masters of Vision

Seek out your weaknesses – then work tirelessly to get rid of them.

Annika Sorenstam / Golf


It’s quite simple: I love the innovative technology. I want the latest in both performance and style. I want the best — and I want to be the most prepared. Those are things I want to stand for in the game of golf; those are things Oakley stands for with their design and technology. It’s the most modern look. I know my eyes are protected. And with the different colors and lens options, I’m covered from clouds to sun. It’s sporty and athletic — but still allows me to be feminine.

You know her as one of the fiercest competitors in the world — perhaps the most dominating force the women’s game has ever seen. But not only was Annika a nationally ranked junior tennis star, she was also such a promising skiing talent that the national coaches wanted her. Believing that achieving in one discipline translates into improvement in others, Annika road the year-round sporting wave as long as she could. Ultimately, golf would choose her.

Interview

It was awkward at first:

I didn’t like the limelight — didn’t want to be on stage. One of the coaches saw that I was missing putts on purpose so I didn’t have to give a victory speech. So she had first, second AND third give speeches. So my master plan didn’t work out. But I figured: if I have to give a speech anyways, I might as well win. Even now, I always get a little nervous. I’ve never been a person to say “hey, look at me!” I like to let my clubs do the talking.

She developed a mantra:

I always just kind of say, “take it one shot at a time.” I try to be positive in everything I do. My visor reads, “FACE THE FEAR.” If there’s something I don’t like — a challenge or something tough — I’d rather get right to it. There’s no sense in waiting and letting it linger.

And learned to believe in her ability:

You have to trust yourself. I compare it to a boxer — have you put the time in at the gym? Then let’s go do it! Practice makes perfect and you have to translate what you practice to competition. So I don’t hit shots I never hit — I hit what I know. It gives me piece of mind, knowing that I’m prepared when I step on the course. If there’s a new shot you need to hit — go work on it. And when you’re ready to put it in play, do it. I believe in my ability. I just try to find the ball and execute.

By tuning out the hype:

I don’t listen to what other people think — other than my coach or my caddie. I practice setting goals, then focus on achieving them. That’s what I want to do. It’s black and white — my game has strengths and it has areas where I need to spend time working on it. My goal is to be the best in every category — it’s always more, more, more. They’re lofty goals, for sure. But that’s my motivation: why settle for anything but the very best?

Lens

G30 View Lens in Action

G30
  • Extremely versatile lens, able to handle varying light conditions to better read subtleties in greens and fairways.
  • Ideal for playing in and out of the shadows and direct sunlight.
  • The base tint combined with the unique Iridium coating increases contrast and depth perception in all shades of green.

View G30 Lens collection

Frame

Enduring

Enduring

Designed to meet the needs of our female sports professional, Oakley Enduring™ is the first sport performance eyewear design specifically for women.

Learn more about Enduring

Date of Birth:

October 9, 1970

Hometown:

Stockholm, Sweden

Other Sponsors:

Callaway Golf, Cutter & Buck, Ginn Resorts, Golf Digest, Kraft, Lexus, Merrill Lynch, NetJets, Rolex

Other Hobbies:

Cooking, snow skiing, working out, spending time with friends and family

Career Highlights:

  • 70 LPGA wins
  • 87 career wins
  • 10 Major wins
  • Member of the World Golf Hall of Fame
  • First LPGA player to cross the 20 million dollar earnings mark